Cre8tiveInc // All things internet.

1 2 3 4 5 6 7

The Client

YachtBank is the go to place for serious yacht buyers and brokers.  The organization was built on the philosophy of broker centric activities and reinvestment into the advanced services for customers.  With competition everywhere on the internet, the YachtBank experience differentiates itself by actively engaging prospective customers for their participating brokers.  This is accomplished through a marketing strategy that the Yachting industry has never seen before. 

The Challenge

Yachtbank and it's associates understood that the ultimate direction of their business would be 100% web based.  From advertising to production, everything would be managed under an umbrella of online services.  After determining that this was the direction of their company the architecture and detail of their web site became critical.  As a startup company, there was a requirement for an effective brand that could really connect with both a buyer and broker audience.  Interally their staff was constrained so they needed to have a selection process to select a creative agency to maintain a role that operated similarly to an internal marketing department.  The company selected also needed to have the capability to develop and maintain a web platform that would support more than 100,000 active listings and more than 1 million archived listings of yachts.  

Our Approach

Cre8tive Inc. was selected as the partner of choice for YachtBank.  Their executive team had several levels of interviews with our management team before making a selection.  Initially there was an extensive process of business plan evaluation before the brand was developed by our senior design team.  The selections of using traditional and familiar typographic selections secured a valuable image for YachtBank.  The planning phase for the User Interface included numerous wireframes and UX (User Experience) models.  After some rapid prototyping and approvals we began developing custom icons and elements.  The site was designed for different platforms including a mobile application that would be released in the Android and iPhone App Store.  Ultimately we wanted to give a usable interface that had a look and feel like no other website on the internet.

The Outcome

Yachtbank received a front end design that encompassed an array of functionality and features that would potentially be developed when their online product is launched.  The accommodation for a mobile site was also provided with the UI design of both the administrative and customer facing portals.  The propagation and plan for hardware deployment was also designed, incorporating a CDN (Content Delivery Network) strategy for international support along with a redundant co-location strategy in the United States.  The security aspects and integration of Amazon EC2 Elastic Cloud and storage on Amazon S3 provided a foundation of burstability support for YachtBank.  From start to finish the project is managed and maintained by the Cre8tive Inc. team, ensuring a well rounded deployment of their future product.

Do you have a project with a lot of visitor interaction and paid services?  Our team can help build a focused effort and efficient roadmap for your business deployment.  Contact us to request a quote and get started.