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The Client

Soho South Salon brings New York style and internationally recognized techniques to Toms River, New Jersey.  Their clientele demands the latest trends and upcoming styles that just cannot be found anywhere else.  The staff is trained to the meticulous standards of owner Adrienne Weimmer, a Vidal Sassoon trained Professional.  The vision of Soho South was developed from Adrienne's experience, knowledge and creativity - all evident in the outcome of working with this client.

The Challenge

While Adrienne had a clear vision for Soho South Salon's production, she wasn't certain of the best direction of the branding and identity.  She needed to ensure the success of her business by engaging professionals to listen to her vision and create a brand that represented it from all angles.  There was an immediate emphasis on the importance of having printed materials to accompany the new branding.  The near future would demand an interactive web presence as well.

Our Approach

Our experience has driven us to a very customer centric approach while maintaining creativity.  With Soho South Salon we planned to think ahead at the application of their branding while the location was constructed. Our team was able to scope out the location as it was being built.  We were on site to witness Adrienne brain storming with the architect on her vision.  We recalled her direction as we developed the website.  As a result, we took on the project in an industrial, modern and minimal manner.  The website would feature a minimalist influenced experience for the end user with a style driven interface and imagery.  There was a need for control of the different areas of the website so it would be built on Cre8tive Inc.'s OnSite Content Management System.  Such features including blogging, appointment booking, before/after images and an interactive menu would all be features our team proposed to Soho South Salon.

The Outcome

Cre8tive Inc. delivered a simple but chic brand that was influenced by circular shapes composed in a bar to represent stability.  The colors were selected from a Pantone Guide by the client and then incorporated in the creative assets developed by our design team.  The online experience was formatted to conform to the user - a Flash homepage with HTML inner pages for Flash enabled browsers.  Non-Flash enabled browsers are served a similar experience through JavaScript and HTML5.  Mobile devices are directed to a landing control page that would give them an option to View Directions, Quick Contact, Make an Appointment or View the Full Site.  The front end is completely administrated by Cre8tive Inc.'s OnSite CMS; Soho South Salon has complete control of all areas of their website.  To integrate social media, there is aggregation between Twitter within their blog portal.  Online appointments and applications can also be received and controlled from within OnSite.  Soho South Salon invested their first two successful years back into their customers; this dedication is surely a recipe for many years of success.