The Client
As a growing SEO/SEM company Peak has managed to offer competitive pricing for proven results. Their philosophy is simple, stop talking buzz words and start delivering payoffs. Their unique strategy of grass roots marketing is based on fundamental and core values that organizations are built on. Through conventional techniques and modern trendsetting, small businesses can be revived with a campaign developed by Peak.
The Challenge
Peak Online Marketing was struggling to identify their branding and market strategy going forward. There was a need to connect their realistic approach to the industry and the services they were offering. Peak needed more than just a brand and website, they needed a comprehensive objective both online and offline to encompass their businesses future.
Our Approach
Having offered SEO and SEM services for some time now, we understand the industry and its place in the online world. We needed to translate their business into a palatable and friendly brand. Illustration is one way to connect Peak with their audience, utilizing illustrated and colorful graphics throughout their marketing materials. Our initial take was to leverage a theme for their effort and with a name like Peak; there were a few clear paths to take.
The Outcome
We took advantage of the name Peak to associate their brand with a mountain climbing/adventure theme. This immediately drove our creative team to create a number of impressive graphics and renders for the Peak Management team to review. Their response was clear, this was the vision they were struggling to arrive at. The website front-end and all related sales materials were developed, giving their business an identity. The website was built on Python and the front end features amazing CSS3 and HTML5 techniques. The portal for their clients featured real time analytic data as well as reports and invoicing features. The result was exactly what Peak needed to get to the top of their industry.
PEAK Online Marketing and their assets were acquired by Cre8tive Inc. May 12th, 2011. You can now find their technology built into Cre8tive Inc.'s My360 Portal and their services continue to be offered under Cre8tive Inc.
Client
Peak Online Marketing
Our role
Technology
- Adobe Photoshop CS5
- Adobe Dreamweaver CS5
- Django/Python