Integrating Twitter with Your Business
Twitter has become an essential tool for businesses in all industries worldwide. This type of marketing forces you to get back to basics. Anything important needs to be said in 140 characters or less, resulting in a captive audience. Your customer isn't saturated with wordy, redundant information useless after the first few sentences. In the worst case they read a sentence they weren't interested in, not much lost there! The bottom line is that Twitter allows you to create effective, single sentence messages that existing and prospective customers can action on immediately. One result could be a retweet function allowing users to share your posts with their entire following, instantly marketing your business for you. The next action of a captivated audience may be a direct response to your message, prompting a phone call, visit to your location, conversation online, or even a participation in your promotion. Why are business taking such a notice to Twitter? Instant gratification.
Why choose Twitter over the others?
Other social media outlets are going to require a substantial amount of more effort than Twitter. Although Twitter demands that you stay fresh and say things your customers are looking for, this is ultimately going to improve your online marketing response rates. Building a presence on Twitter can allow you to respond and direct message users that have questions or problems with your business all the while, becoming an integral part of your customer service resolution efforts. Customers are more concerned about doing business with companies that are responsive and actively engaging them. Even if you're not on Facebook or Google Plus yet, Twitter is a great place to start. What are some creative ways to integrate Twitter into your business? Read how some of our customers have managed to include tweeting as another routine in managing their already successful businesses:
- An Auto Retailer reminds customers about their 0% financing offers, reacting to a 2% financing offer by one of their competitors. It's very clear that anyone looking for a new car could find the better deal and didn't have to go very far to find it.
- An Insurance Company hints of key buzzwords and topics covered in their recent blog post to draw more readers to their website. Traffic increases daily as social media is being used as a redirection to important information contained on their website, improving SEO value.
- An IT Company tweets about their new services so customers know immediately about changes in their business and can start using them immediately. Customers couldn't say that they didn't know, it was posted on their Twitter!
- A Restaurant shares a message with all of their followers to come in for a buy one get one dinner on a slow night of the week, it was 6pm and there was no one there. Not only did they have customers, they gained 200 unique local followers that didn't want to miss out on the next similar promotion.
- A Service Provider reacts to a rainy day by posting a promotion that is only good for a specific duration of time, marketed as a "Rainy Day Special". Their existing customer base responded within the duration of time and continues to intently follow awaiting the next steal of a deal.
- A Sports Arena needed a more effective way of letting their customers know when there were cancellations or changes in agenda. Everyone that followed them on Twitter was staying informed and saving an unnecessary phone call or trip to the Arena.
Hopefully these few examples have inspired you to come up with a creative way to start using it for your business. If you're not comfortable trying it out yourself, contact us today to discuss a Managed Social Media service that's right for you.
