Google is an American, multi-national company mastering in the Internet search realm, owning more than 70% of the market today. This company has dominated the corporate IT, advertising, and retail markets. But its greatest achievement to date would be to brand their services by coining its own phrase "Google It".
When you have a website, you are required to have a domain that identifies where your website is located on the internet. Online visitors use this domain, often called a URL, to access your content on the web. An example of a domain would be http://www.yourcompany.com. More than ever we are in a position where we need to assist new customers with acquiring their domain from a previous web design company, hosting company or other uncooperative resource.
When you finally accept and commit to the idea of branding your business, there are a number of new things to think about while remaining focused on your business goals. Being a design agency, there are all different types of clients that provide unique experiences and challenges. Hopefully our point of view can help you deliver a thoughtful branding, minus some commonly overlooked mistakes.
